Last Updated: June 2025

Privacy Policy

Your data rights and our commitments

PRIME SWING FITS — PRIVACY POLICY

Northern Virginia, USA | Effective: June 2025

1. Introduction

Prime Swing Fits ("we," "us") operates from Northern Virginia, VA, USA. This Policy governs data collected at primeswingfits.com and all AI fitting services. Using this Site constitutes agreement to this Policy.

2. Data We Collect

You provide: Name, email, Stripe payment info (we never store card numbers), height, wrist-to-floor, swing speed, ball flight tendencies, skill level, goals, budget, and current equipment.

Auto-collected: IP address, browser/device info, pages visited, and session data via cookies.

Third parties: Payment status from Stripe; usage data from Google Analytics.

3. How We Use Your Data

To generate and deliver your AI fitting report; process payments; send transactional emails; improve AI models using aggregated anonymous data only; detect fraud; comply with applicable law. We do NOT sell your personal data.

4. Affiliate Disclosure — FTC 16 C.F.R. Part 255

We earn commissions from links to Amazon, Golf Galaxy, PGA Tour Superstore, and 2nd Swing Golf. Commissions never influence our recommendations. Disclosures appear near all affiliate links throughout the Site.

5. AI Content Disclosure — FTC 2026 Guidelines

Your fitting report is substantially generated by an AI system. We disclose AI involvement per FTC guidelines. Reports are for informational purposes only and are not a substitute for professional in-person club fitting.

6. Data Sharing

We share data only with: Stripe (PCI-DSS Level 1 payment processing); Google Analytics; email delivery providers; law enforcement when legally required. We do not sell, rent, or otherwise share your personal data.

7. Cookies

Essential (checkout/login — cannot be disabled); Analytics (Google Analytics — opt out: tools.google.com/dlpage/gaoptout); Marketing (Meta Pixel, Google Ads — opt out: optout.aboutads.info). Disable non-essential cookies in your browser settings at any time.

8. Virginia Resident Rights — VCDPA

(Va. Code § 59.1-575 et seq.)

Virginia residents may: (a) Access data we hold; (b) Correct inaccuracies; (c) Delete personal data; (d) Receive a portable copy; (e) Opt out of targeted advertising, profiling for significant decisions, and data sales.

Submit requests to privacy@primeswingfits.com. We respond within 45 days, extendable 45 more days with notice. Appeal denials within 60 days. Unresolved appeals may be directed to the Virginia Attorney General at oag.state.va.us. Violations carry penalties up to $7,500 per incident enforced by the AG.

9. California Residents — CCPA/CPRA

Right to know, correct, delete, and opt out of sale of personal information. We do not sell data. Submit requests to privacy@primeswingfits.com.

10. Children's Privacy — COPPA

Services are directed to users age 13 and older. We do not knowingly collect data from children under 13. Contact privacy@primeswingfits.com immediately to request deletion of any such data.

11. Data Security

SSL/TLS encryption, restricted access controls, and periodic security reviews are in place. Payments are handled exclusively by Stripe. No internet system is 100% secure; use of the Site is at your own risk.

12. Data Retention

Fitting report data: 3 years to support re-fitting history. Payment records: 7 years per legal requirement. Earlier deletion available on request (see Section 8).

13. International Users

Site operated from Virginia, USA. Non-U.S. users consent to data transfer and processing in the United States, which may have different protections than your country.

14. Third-Party Links

Our reports contain links to third-party retailers. We are not responsible for their privacy practices. Review each retailer's privacy policy before purchasing.

15. Policy Changes

We may revise this Policy at any time. Updated version posted with new "Last Updated" date. Continued use after posting constitutes acceptance.

16. Contact

privacy@primeswingfits.com

Prime Swing Fits, Northern Virginia, VA, USA

This policy was last reviewed June 2025.

For all data rights requests email privacy@primeswingfits.com — we respond within 45 days.